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DATE: 13-07-21

Why the Cultural and Creative Sectors must unite

Barriers to Innovation and their Solutions

The European Manifesto on supporting innovation for cultural and creative sectors was drawn up by 14 partners at the end of a summit held on October 10, 2018. The partners highlighted six main structural problems for innovation in the cultural and creative sectors on European, national and regional levels. They also suggested solutions for each structural barrier. The manifesto serves as a basis for creativeSHIFT. Please find the full article from Aldus' Magazine "THEARTS+" about the manifesto down below.

The six main structural problems for innovation in the cultural and creative sectors at the European, national and regional levels:

1. High fragmentation

2. Lack of investment, funding and financing

3. Specific characteristics of the cultural and creative sectors

4. Lack of integration of technical and entrepreneurial skills; potential loss of “traditional” values and know-how

5. Value chains are changing, bringing a need for new value/ business models

6. Culture and creativity exist in an increasingly global context and require an international approach

How can we overcome these structural barriers?

1. Acknowledge the converging and “hybrid” structures of the cultural and creative sectors, which operate at the intersection of culture, business, technology and politics.

2. Raise public investment in the cultural and creative sectors to a level which benefits their relevance as a key sector, and tailor funding programmes to their needs.

3. Make it easier and more attractive to invest in innovation for the cultural and creative sectors.

4. Strengthen the dialogue between policy, culture, technology and business/industry stakeholders, as well as intermediaries, research actors and civil society, with respect to innovation in the cultural and creative sectors.

5. Promote a broader definition of innovation that goes beyond just “hard” technological innovation.

6. Increase the international character of the cultural and creative sectors.

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